Here, but elsewhere as well, we usually refer to CafeTran as CT (or even CTE). It saves us a few keystrokes, and it's perfectly clear what we mean. For the incrowd. But for a search engine result, it's perfectly hopeless. And that's bad for the search results for our entries, let alone for CafeTran's brand recognition. And newbies. So recently, I decided to use the full "CafeTran" at east once in an entry. I think you should follow me, your beloved leader.
BTW, most operating systems offer a trick like: